Assessor Resource

BSBCUS401B
Coordinate implementation of customer service strategies

Assessment tool

Version 1.0
Issue Date: May 2024


This unit applies to individuals with a broad knowledge of customer service strategies who contribute well developed skills in addressing customer needs and problems.

This unit describes the performance outcomes, skills and knowledge required to advise on, carry out and evaluate customer service strategies, including the design of improvement strategies based on feedback. Operators may have responsibility to provide guidance or to delegate aspects of these tasks to others.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.


Employability Skills

This unit contains employability skills.




Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

identifying needs and priorities of the organisation in delivering services to customers

responding to and reporting on customer feedback

designing strategies to improve delivery of products and services

knowledge of the principles of customer service.

Context of and specific resources for assessment

Assessment must ensure:

access to an actual workplace or simulated environment

access to office equipment and resources

examples of customer complaints, feedback and strategies.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of onthejob performance by the candidate

review of documentation reporting changes necessary to maintain service standards

analysis of responses to case studies and scenarios

demonstration of techniques

observation of presentations

oral or written questioning to assess knowledge of customer service techniques and strategies

review of systems, records and reporting procedures to compare changes in customer satisfaction.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to

communicate effectively with personnel and clients at all levels

articulate customer service strategies

interpersonal skills to:

build relationships with customers

establish rapport

literacy skills to:

prepare general information and papers

read a variety of texts

write formal and informal letters according to target audience

planning skills to develop implementation schedules

problemsolving skills to diagnose organisational problems relating to customer services

selfmanagement skills to:

comply with policies and procedures

consistently evaluate and monitor own performance

seek learning opportunities.

Required knowledge

key provisions of relevant legislation from all levels of government that may affect aspects of business operations, such as:

antidiscrimination legislation

ethical principles

codes of practice

privacy laws

environmental issues

occupational health and safety (OHS)

principles of customer service

organisational business structure, products and services

product and service standards and best practice models.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Customer needsmay relate to:

accuracy of information

advice or general information

complaints

fairness/politeness

further information

making an appointment

prices/value

purchasing organisation’s products and services

returning organisation’s products and services

specific information.

Communication techniquesmay include:

analysing customer satisfaction surveys

analysing quality assurance data

conducting interviews

consultation methods, techniques and protocols

making recommendations

obtaining management decisions

questioning

seeking feedback to confirm understanding

summarising and paraphrasing.

Customersmay include:

corporate customers

individual members of the organisation

individual members of the public

internal or external

other agencies.

Organisational requirementsmay include:

access and equity principles and practice

antidiscrimination and related policy

confidentiality and security requirements

defined resource parameters

ethical standards

goals, objectives, plans, systems and processes

legal and organisational policies, guidelines and requirements

OHS policies, procedures and programs

payment and delivery options

pricing and discount policies

quality and continuous improvement processes and standards

quality assurance and/or procedures manuals

replacement and refund policy and procedures

who is responsible for products or services.

Business technologymay include:

answering machine

binder

computer

fax machine

photocopier

printer

shredder

telephone.

Online servicesmay include:

access to product database by customers online

access to purchase, delivery and account records

contact centre

online ordering

online payments

online registration

quick/reasonable response

twoway communication online.

Designated individuals and groupsmay include:

colleagues

committee

customers

external organisation

line management

supervisor.

Procedures to resolve customer difficultiesmay include:

external agencies (e.g. Ombudsman)

item replacement

referrals to supervisor

refund of monies

review of products or services

using conflict management techniques.

Customer complaintsmay include:

administrative errors such as incorrect invoices or prices

customer satisfaction with service quality

damaged goods or goods not delivered

delivery errors

products not delivered on time

service errors

specific ebusiness problems and issues:

difficulty accessing services

inactive links

not appreciating differing hardware and software

services not available

supply errors such as incorrect product delivered

time taken to access services

unfriendly website design

website faults

warehouse or store room errors such as incorrect product delivered.

Customer servicestrategiesmay include:

courtesy/politeness

delivery times

merchandise characteristics

price offers

product/refund guarantees

product/service availability.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Clarify and accurately assesscustomer needsusing appropriatecommunication techniques 
Diagnose problems matching service delivery tocustomersand develop options for improved service withinorganisational requirements 
Provide relevant and constructive advice to promote the improvement of customer service delivery 
Usebusiness technologyand/oronline servicesto structure and present information on customer service needs 
Ensure customer service strategies and opportunities are promoted todesignated individuals and groups 
Identify and allocate available budget resources to fulfil customer service objectives 
Promptly actionprocedures to resolve customer difficultiesandcomplaintswithin organisational requirements 
Ensure that decisions to implementstrategiesare taken in consultation with designated individuals and groups 
Review client satisfaction with service delivery using verifiable data in accordance with organisational requirements 
Identify and report changes necessary to maintain service standards to designated individuals and groups 
Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of client service strategies 
Maintain systems, records and reporting procedures to compare changes in customer satisfaction 

Forms

Assessment Cover Sheet

BSBCUS401B - Coordinate implementation of customer service strategies
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

BSBCUS401B - Coordinate implementation of customer service strategies

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: